|Forbes Blogger Susannah Breslin (2011)|
Forbes is a marquis web property. Being a blogger there would, presumably, be a significant boost for a small business. But before embarking down that road, you might want to see how Forbes manages -- i.e., incentivizes -- its bloggers. Getting web traffic is the central objective at Forbes, and according to this blogger, the magazine set "very, very" ambitious traffic levels for bloggers.
As Ms. Breslin wrote in this 2011 post, should illustrate the changing role of online writing for today's market.
These days, it’s not enough to be a good writer online. You have to be a smart marketer, your own content factory, your own publicist. If you can do it all, you are golden. If you cannot, you are screwed.