|E-Marketing for E-vents for Effect (credit: 8One6)|
The “E” in “Event” may as well stand for “eMarketing.”
Small business events cover a multitude of categories:
· In-store or online sales
· New product or service introductions and announcements
· Location openings
· Face-to-face meetings
· Booths and exhibits at a conference
· Presentations by principals
· Intangible events (awards, certifications, distinctions, new affiliations, partner co-promotion)
At the Event – And Afterward
If you thought you’d be able to rest on your laurels once the event begins, nothing could be further from the truth. True – it’s too late to improve pre-registration volume, but some of the most effective promotion can be done during the event. Create and respond to Tweets using the event hashtag during the event. Live event Tweets and Instagram posts can include everything from countdown announcements to selfies.
Postmortem Your eMarketing duty is not fully discharged until you’ve reviewed your event campaign analytics and received feedback from attendees. No matter how well it went, you’ll be able to improve tactics for the next event.
Note: The full story is a white label report that appears on a major telecomm site. For more, see Storyteller.tech where you can browse previous story summaries.
Image credit: 8One6 @ Flickr