In the 1960’s influential TV series The Prisoner, the protagonist known only as Number Six repeatedly insists, “I am not a number, I am a free man!”
Customers, partners and employers may not like being referred to as a number either -- yet some small businesses may not be utilizing affordable technologies to avoid inflicting that indignity. Asking a person for a number is an instance of weak personalization, an all too common practice in many settings.
