Coupons: Reports of Death Highly Exaggerated

Coupons (Credit: Hobbies on a Budget Flickr)

SNIP: "To paraphrase Mark Twain, reports of the death of coupons have been greatly exaggerated. Coupons – and their cousins, discount codes -- can play nicely with digital marketing systems. Evidence suggests that coupons still work for a significant number of people, especially in retail. . .

And paper still rules. Inmar estimates that 2.4 billion paper coupons were redeemed in 2015, but only 62 million of those were digital."

White label story produced by +knowlengr | Storyteller.tech.

“I Am Not A Number” – Personalization through Technology

In the 1960’s influential TV series The Prisoner, the protagonist known only as Number Six repeatedly insists, “I am not a number, I am a free man!” 

Customers, partners and employers may not like being referred to as a number either -- yet some small businesses may not be utilizing affordable technologies to avoid inflicting that indignity. Asking a person for a number is an instance of weak personalization, an all too common practice in many settings.