Coupons: Reports of Death Highly Exaggerated

Coupons (Credit: Hobbies on a Budget Flickr)

SNIP: "To paraphrase Mark Twain, reports of the death of coupons have been greatly exaggerated. Coupons – and their cousins, discount codes -- can play nicely with digital marketing systems. Evidence suggests that coupons still work for a significant number of people, especially in retail. . .

And paper still rules. Inmar estimates that 2.4 billion paper coupons were redeemed in 2015, but only 62 million of those were digital."

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