Meetings - Modest or Mega - Mandate Social Media Marketing

E-Marketing for E-vents for Effect (credit: 8One6)

The “E” in “Event” may as well stand for “eMarketing.”

 Small business events cover a multitude of categories:

·         In-store or online sales

·         New product or service introductions and announcements

·         Location openings

·         Face-to-face meetings

·         Webinars

·         Booths and exhibits at a conference

·         Presentations by principals

·         Intangible events (awards, certifications, distinctions, new affiliations, partner co-promotion)

At the Event – And Afterward

If you thought you’d be able to rest on your laurels once the event begins, nothing could be further from the truth. True – it’s too late to improve pre-registration volume, but some of the most effective promotion can be done during the event. Create and respond to Tweets using the event hashtag during the event. Live event Tweets and Instagram posts can include everything from countdown announcements to selfies.

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Postmortem Your eMarketing duty is not fully discharged until you’ve reviewed your event campaign analytics and received feedback from attendees. No matter how well it went, you’ll be able to improve tactics for the next event. 

Note: The full story is a white label report that appears on a major telecomm site. For more, see Storyteller.tech where you can browse previous story summaries.

Image credit: 8One6 @ Flickr 

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Google Places: Where a Business Can be Found

Google My Business: Essential for Storefronts and Brands

SNIP This story is about a place that isn’t a place anymore.

Internet giant Google’s initial foray into business listings for search and social media was called Google Places. The idea likely stemmed from a sensible observation: that many businesses offer services to a specific geographical region. That observation is best demonstrated with mobile search. When a hungry smartphone owner is in the vicinity of a restaurant, a search for “pizza restaurant” should, by default, show nearby pizza restaurants, not the headquarters web site for Dominos, Pizza Hut or Little Caesars.

How does this work?  And why, even if there are numerous pizza restaurants nearby, does Google Search only show three restaurants on the search engine results page (SERP)?

Note: The full story is a white label report that appears on a major telecomm site. For more, see Storyteller.tech. 

Image credit: Kevin Dooley 

Coupons: Reports of Death Highly Exaggerated

Coupons (Credit: Hobbies on a Budget Flickr)

SNIP: "To paraphrase Mark Twain, reports of the death of coupons have been greatly exaggerated. Coupons – and their cousins, discount codes -- can play nicely with digital marketing systems. Evidence suggests that coupons still work for a significant number of people, especially in retail. . .

And paper still rules. Inmar estimates that 2.4 billion paper coupons were redeemed in 2015, but only 62 million of those were digital."

White label story produced by +knowlengr | Storyteller.tech.

You Surf While They Shear and Shape

Web Site of Hairstyling by Joseph 

STORY SNIP When the likes of Cicily Tyson, The Shirelles, and The Ronettes visited the East Village storefront of Hairstyling by Joseph in the late1950’s, those luminaries were no different from other salon customers of the day – at least in one respect. They expected a selection of magazines to read while they waited.  

Today HSbJ is the largest black hair care salon on the East Coast.

Today the salon’s magazines are supplemented by on-premises Wi-Fi, because, as VP of Business Affairs Adrienne White explained, 

“. . . If you know anything about black hair care, you would know that our clients spend an average of two hours in the salon. And because we have so many professionals who are serviced, it is imperative that we provide them with the Internet access they desire.  A lot of business is conducted during these client visits!”

Full story by Mark Underwood for Renegade | Time Warner Cable Business Class