04 April 2016

Growing Loyalty for Loyalty Programs among Small Business

Screenshot: VentureBeat Story on FiveStars Capitalization
VentureBeat Report on FiveStars

Are small businesses convinced that loyalty programs can work for them, too?  Apparently the VC firms behind FiveStars believe they are. as FiveStars has been rewarded with a third round of $50 million to support the firm and its 350 employees. 

I look at the general outline for loyalty programs and the benefits and risks for small businesses. 

Note: The full story is a white label report that appears on a major telecomm site. For more, see Storyteller.tech.