|VentureBeat Report on FiveStars|
Are small businesses convinced that loyalty programs can work for them, too? Apparently the VC firms behind FiveStars believe they are. as FiveStars has been rewarded with a third round of $50 million to support the firm and its 350 employees.
I look at the general outline for loyalty programs and the benefits and risks for small businesses.
Note: The full story is a white label report that appears on a major telecomm site. For more, see Storyteller.tech.