Growing Loyalty for Loyalty Programs among Small Business

VentureBeat Report on FiveStars

Are small businesses convinced that loyalty programs can work for them, too?  Apparently the VC firms behind FiveStars believe they are. as FiveStars has been rewarded with a third round of $50 million to support the firm and its 350 employees. 

I look at the general outline for loyalty programs and the benefits and risks for small businesses. 

Note: The full story is a white label report that appears on a major telecomm site. For more, see Storyteller.tech.

You Surf While They Shear and Shape

Web Site of Hairstyling by Joseph 

STORY SNIP When the likes of Cicily Tyson, The Shirelles, and The Ronettes visited the East Village storefront of Hairstyling by Joseph in the late1950’s, those luminaries were no different from other salon customers of the day – at least in one respect. They expected a selection of magazines to read while they waited.  

Today HSbJ is the largest black hair care salon on the East Coast.

Today the salon’s magazines are supplemented by on-premises Wi-Fi, because, as VP of Business Affairs Adrienne White explained, 

“. . . If you know anything about black hair care, you would know that our clients spend an average of two hours in the salon. And because we have so many professionals who are serviced, it is imperative that we provide them with the Internet access they desire.  A lot of business is conducted during these client visits!”

Full story by Mark Underwood for Renegade | Time Warner Cable Business Class