Meetings - Modest or Mega - Mandate Social Media Marketing

E-Marketing for E-vents for Effect (credit: 8One6)

The “E” in “Event” may as well stand for “eMarketing.”

 Small business events cover a multitude of categories:

·         In-store or online sales

·         New product or service introductions and announcements

·         Location openings

·         Face-to-face meetings

·         Webinars

·         Booths and exhibits at a conference

·         Presentations by principals

·         Intangible events (awards, certifications, distinctions, new affiliations, partner co-promotion)

At the Event – And Afterward

If you thought you’d be able to rest on your laurels once the event begins, nothing could be further from the truth. True – it’s too late to improve pre-registration volume, but some of the most effective promotion can be done during the event. Create and respond to Tweets using the event hashtag during the event. Live event Tweets and Instagram posts can include everything from countdown announcements to selfies.

·    

Postmortem Your eMarketing duty is not fully discharged until you’ve reviewed your event campaign analytics and received feedback from attendees. No matter how well it went, you’ll be able to improve tactics for the next event. 

Note: The full story is a white label report that appears on a major telecomm site. For more, see Storyteller.tech where you can browse previous story summaries.

Image credit: 8One6 @ Flickr 

l

Text-based Collaboration Channels Still on Top

Microsoft's Chat Bot Tay 

It never gets much love, and it's never blessed with the "killer app" label, but text has much to recommend it, which is why Twitter, Facebook Messenger, Gchat, ICQ and Skype for Business are widely used. Computers and people can read it efficiently and easily. Text-to-speech and speech-to-text increasingly allow for bidirectional conversion with speech. Text can be easily annotated and bookmarked. Chat sessions fit smoothly with web content such as tutorials, eLearning modules and FAQs. Chat requires an agent who can type, but beyond that, in its simplest versions, a chat channel requires little additional training.

Future versions will be integrated with intelligent assistants and exhibit more seamless handoffs from software agent to human agent -- and vice versa.

Note: The full story is a white label report that appears on a major telecomm site. For more, see Storyteller.tech. 

Image credit: Microsoft on Twitter 

Kaushik's Slow Dance of Click-to-Call and Caller-to-Web

Click to Call and the Reverse: Kaushik's Slow Dance Required

Click-to-Call and Caller-to-Web technologies are increasingly visible within mobile apps, and does appear on some web sites. Increasingly, agile organizations can swing both ways: get web visitors to phone, and get support calls to refer to web resources (including peer to peer social content). 

Some technologies combine the best of voice calling and web sites. Online self-service is now the most common (one hesitates to use the word “popular”) channel for customers, according to a 2015 Forrester report.

Future collaboration tools – all reliant on steadfast Internet connectivity – will increasingly blur the distinction between video, chat, phone and web.

Avinash Kaushik’s “slow dance” strategy may be slow, but it will likely have a greater variety of personalized steps.

Note: The full story is a white label report that appears on a major telecomm site. For more, see Storyteller.tech. 

Image credit: Cliff | Flickr